La F1 si muove grazie alle italiane della SEO

La sigla, SEO, di solito accompagna le fatture ad indicare salvo errori ed omissioni ma in F.1 sta per Sport Event Organisation ha sede a Londra ma sono due italiane a curare tutto l’aspetto logistico della F.1. Il presidente è Monica Colombelli Head, da anni trasferitasi a Londra da Bologna, dove aveva una agenzia di viaggio che operava anche in F.1. Proprio l’esperienza sul campo le è stata utile per gestire e organizzare gli spostamenti del personale ai vari GP. In alcuni casi, vedi Cina, dove nessuno occidentale può guidare, la SEO organizza pulmini e auto con autista per i circa 800-1000 presenti ad ogni gara. E’ un impegno notevole che sul campo viene svolto da Valentina Delfino, che cura praticamente e supera tutte le difficoltà. A parte Ferrari, McLaren e Mercedes, la SEO segue tutte le altre squadre, Pirelli compresa con la quale si è instaurato un rapporto di amicizia col personale della squadra italiana.

di Paolo Ciccarone (www.automoto.it)

“First of all the driver i had was excellent, punctual, safe driver and above all a very pleasant gentleman. During the Mexico City GP all airport and daily Hotel – Circuit – Hotel transfers went well organized and I heard no complains al all. It was for me absolutely not stressful to get all staff back from the circuit back to our hotel. Everybody felt transported safely, which is at this place not that easy. All the vehicles were clean and we all saw a high technical standard of the used cars and busses”

Christian Bryll (Federation Internationale De L’automobile)

“Seo assistance went above and beyond to help me with difficulty of arranging and re arranging transportation… SEO price and service are very hard to beat!”

FE Team (Mexico Race 2017)

“The Mexico Formula e race event saw SEO provide us with impeccable levels of service throughout the event and even an impromptu visit to the pyramids on the day of our return to the UK was handled with ease by our service representative”

Next Ev (Mexico race 2017)

“Excellent service from Seo, personnel is always available , precise and great at ‘problem solving”

Countrylab (Shanghai GP 2017)

“Seo provides a really good service”

Red Bull (Shanghai Gp 2017)

“….. When I started we’ve been already using SEO services and was always happy with it so there was no reason to change. We always get everything sorted out fast, quick reply on any issues and organisations any kind staff members. ….. about the transportation quality: We had some issues with the drivers’ driving style in the past years in Shanghai. They usually drive super aggressively (which is the usual style of the Chinese traffic), but whenever we had some problem they have been changed on the next day. So problem was solved smoothly and fast. The buses are clean, there only have been a puncture this year, which can happen any time..”

Red Bull Catering (Shanghai 2017)

“Seo personnel is always on hand and very helpful”

Force India ( Shanghai 2017)

“….. I have decided to use SEO for the reliability of the service and also for the fair prices … – all was smooth and communication was easy as always even with the last minute changes/requests … thinking that we are in China all the vehicles were good and drivers were well behaved and well instructed”

Pirelli Shanghai 2017

“I want to thank you SEO International Ltd for the transportation service Provided to FIA for Mexico GP. Both Valentina and Saba have been excellent It was a great pleasure to work with them together. All airport transfers from and to the hotel were well organized and for the daily transfers to/from the circuit we have found skilled drivers and clean and appropriate vehicles. Thank you also for solving last minute changes in our schedules, much appreciated. From my point I have received the best shuttle service for a F1 event ever. All on time and with the traffic police escort a very good start into busy days. I hope I will work with you again soon, maybe there are opportunities for other GPs. Have a great time and again THANK YOU!”

FIA – Federation Internationale de l’Automobile

This mail just for a big thank you To Valentina the Seo Event Manager for all the support with transport services supplied in Mexico during the last Grand Prix. Everybody was happy to use your very good and reliable vehicles and drivers.

The precision, the accuracy and the taking care of the details have made the difference.Thank you once again and talk you soon”

Pirelli Motorsport

“Everything was fantastic as always, Thank you.”



“Many Thanks for all your most helpful service in Sochi.”

Jonathan Palmer/Palmer Sport

“Thanks for all your support and help, everything was perfect.”

Red Bull Racing

“Thanks for taking care of the Team, it’s always a pleasure to work with you.”

Williams Martini Racing

“Thank you to SEO for all your help this year with our F1 season, it’s a pleasure to work with such professional people!”


Pirelli Motorsport