Welcome to the Riyadh edition of CONCIERGE magazine – available to buy at www.seo-concierge.com – your window into a whole new world. Where will your trip to Saudi Arabia take you? To a country so rich in culture and vision the possibilities are endless. From the new Neom resort on the Red Sea coast (billed as a city of the future) to the SAUDIA Ad Diriyah E-Prix, the capital’s latest highlight and a high-profile start to the Formula E calendar, you’ll find a magical kingdom brimming with opportunity and adventure.

This guide is a snapshot of some of the many highlights Riyadh has to offer, whether it is food, fashion, beauty or wellness. We have asked some of Formula E’s leading figures – Alejandro Agag, Susie Wolff, Felipe Massa and Jean-Éric Vergne – to share their insight into the the race weekend and the future of this exciting, fast growing series.

And to take you further, my team and I have created a host of bespoke tours to ensure you squeeze every drop of adrenaline and warm hospitality from this once-in-a-lifetime destination. It’s a place of sunshine, adventure and unparalleled grandeur. It really does have it all, and we can’t wait to experience it with you.

SEO International and Concierge Founder & CEO